02/01/2018
Local business uses food to connect people
A News & Observer video profile of Taste Carolina shares the company’s 2009 origins and growth to 6,000–8,000 guests per year, highlighting its mission to connect people and restaurants through guided walking tours and chef interaction.
In this News & Observer video, Taste Carolina founder Lesley Strachs-Mullem and “Chief Tasting Officer” Sam Dinner explain how Taste Carolina began in 2009 after Lesley started planning informal food tours for friends and family right out of graduate school. They share how the company grew from modest expectations to hosting roughly 6,000–8,000 guests per year and operating in nine North Carolina cities. The interview emphasizes Taste Carolina’s community-driven mission: guided walking tours that help locals and visitors discover restaurants they might not try otherwise, connect directly with chefs who come out to meet guests, and build personal ties that encourage people to return and support local businesses.
The News & Observer
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